The leading British creative industries organisation D&AD (Design and Art Direction) has awarded just one Black Pencil this year. The prize, D&AD's highest honour, goes to Colombian agency Lowe/SSP3 and the Colombian Ministry of Defence.
Rivers of Light is the latest in Lowe SSP3‟s long running anti-terrorism campaign, dedicated to encouraging demobilisation from Colombia‟s FARC guerrilla faction, who has been in conflict with the Colombian government for over 60 years. The campaigns have won a multitude of awards around the world.
Earlier in the year D&AD awarded its Yellow Pencils and an earlier campaign in the series, "Operation Christmas‟ won one yellow pencil and "Rivers of Light‟ the second.
"Operation Christmas‟ was one of 2011‟s most awarded campaigns in both creative and effectiveness. A haul which included a Jay Chiat Grand Prix for Strategic Excellence and an IPA Effectiveness Grand Prix.