Following the success of the Multi Grand Prix Winning 'Operation Xmas', the Colombian Ministry of Defence in partnership with Lowe SSP3 released 'Operation Rivers of Light'.
From La Macarena, Meta, Army, Navy and Air Force kicked off this operation in order to carry messages and gifts from relatives and friends of FARC guerrillas, inviting them to demobilize for Christmas.
The emotional messages and gifts were placed in hundreds of transparent, illuminated plastic balls, transported in boats and helicopters to be ignited and released in different rivers. All the balls carried the message 'Do not miss this Christmas, Colombia and your family are waiting for you. Demobilise, at Christmas everything is possible', as well as personal notes and keepsakes from families, in the hope their message would reach their loved ones and encourage them to rejoin society.
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